GoodBiz.Law: Legal Counsel That Grows With You

Founded in Houston by Alicia and Amy, GoodBiz.Law delivers professional, highly personal legal guidance to founders and family-owned businesses. We’re not just here for the deal—we’re here for the journey.

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Alicia & Amy founded GoodBiz.Law to bring 5-star concierge service to families and founders looking for innovative, up-to-date, and cost effective solutions to their business transitions, acquisitions, and growth challenges.​​​

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Our clients trust us to help clarify their big-picture goals, protect their legacy, and plan for growth and exit. We often become part of the family team—and the back office. We want both your CFO and your spouse to trust us.

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We lead M&A transactions, structure family office investments for risk and tax efficiency, and build legal platforms that support long-term growth. We know how to lead teams and close deals—but we’re not a “deal firm.” We’re a relationship firm. 

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Our high-touch approach is especially valuable to brick-and-mortar, manufacturing, logistics, tech, and professional services companies—especially those led by founders who’ve prioritized growth over legal structure.

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Personal and Professional. Always.

Let’s talk about how we can help you move forward—before your next big decision is already on your desk.